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This list contains books I've recently read and would recomnend:
A New Brand World, Scott Bedbury, 2002, Penguin Books
The 11 Immutable Laws of Internet Branding, Al Ries, Laura Ries, 2000, Harper Business
Six Sigma for Marketing Processess, Clyde Creveling, Lynne Hambleton, Burke McCarthy, 2006, Prentice Hall
Seeing What's Next, Clayton Christensen,Scott Antony, Erik Roth, 2004, Harvard Business Press
The Strategy-Focused Orgnization, Robert Kaplan, David Norton, 2001, Harvard Bus Press
Marketing Aesthetics, Bernd Schmitt, Alex Simonson, 1997, Free Press
Crossing the Chasm, Geoffrey Moore, 1191, Collins Bussiness
Brand Asset Management, Scott Davis, 2002, Jossey-Bass
How Brands Become Icons, Douglas Holt, 2004, Harvard Business Press
The Brand Promise, Duane Knapp, 2008, McGraw Hill
Groundswell, Charlene Li, Josh Bernoff, 2008, Harvard Business Press
PR2.0: New Media, New Tools, New Audiences, Deirdre Breakenridge, 2008, FT Press
Taking the Brand Initiative, Mary Jo Hatch/Majken Schultz, 2008, Jossey Bass
Mind Your X's & Y's, Lisa Johnson, 2006, Free Press
The New Rules of Marketing & PR, David Scott, 2007, John Wiley & Sons
Naked Conversations, Robert Scoble/Shel Isreal, 2006, Wiley
Wikinomics, Don Tapscott/Anthony Williams, 2006, Portfolio
Seeing What's Next, Clayton Christensen, 2004, Harvard Business Publishing
The Art of Innovation, Tom Kelly, 2001, Doubleday
Primal Branding, Patrick Hanlon, 2006, Free Press
Blue Ocean Strategy, W. Chan Kim/Renee Mauborgne, 2005, Harvard Business School
Punk Marketing, Richard Laermer/Mark Simmons, 2007, Collins
The Fall of Advertising & the Rise of PR, Al Ries/Laura Ries, 2002, Harper Business |
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